profile

The Transport Leader Newsletter

🤔 Decoding modal shift: why is it so hard to get people out of their cars?

Published 11 days ago • 1 min read

July 9th, 2026

​Subscribe​

Decoding modal shift: why is it so hard to get people out of their cars?

This week, my blog links to an interview I gave to Wiseair for their newsletter.

​Wiseair is a technology platform that helps large employers transform commuting into an opportunity for employee wellbeing, attraction, retention and cost savings.

The interview was centred on what corporations could do to encourage their staff to switch to more sustainable modes of transport. The discussion included:

  • What do we get wrong about getting people to switch to public transport?
  • How do low or free fares help?
  • What about encouraging cycling?
  • How does this apply to carpooling?
  • How do company employee policies help or hinder getting people to give up their cars?

The full interview can be found here.

If you have any further thoughts or comments, you can always reply to this email or write to me at russell@transportlc.org.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

The Transport Leader Newsletter

Discover How To Transform Transport

Join 3000+ of the world’s best transport professionals, consultants, academics and advocates who use the weekly Transport Leader newsletter and blog to provide them with key insights into building better transport systems.

Read more from The Transport Leader Newsletter
Stop subsidising fares. Start subsidising people.

Subscribe Welcome. In Today's Transport Leader: Stop subsidising fares. Start subsidising people. E-bike trials: Another Success Distance beats density in reducing car commuting Plus Quick Trips and Innovation Read online Reach 4000 Transport Leaders The Transport Leader goes to over 4,000 professionals every week. These are the people who shape transport systems around the world. Sponsor Enquiries: russell@transportlc.org We need your help to win support for cycling Meredith Glaser from the...

about 1 hour ago • 5 min read
Why Treasury Keeps Getting Roads Wrong

July 16th, 2026 Subscribe Why Treasury Keeps Getting Roads Wrong Key Takeaways Non-transport economists often support road-widening because they don’t know what they don’t know. Induced demand means suppressed trips, shifted travel times, and forgone jobs all return once new capacity opens, refilling the road within years. The claim that roads are unsubsidised while public transport isn't doesn't hold up: roughly half the true cost of driving is paid through general taxation, just hidden in...

4 days ago • 9 min read
From Storage to Strategy: Rethinking Parking's Role in Mobility

Subscribe Welcome. In Today's Transport Leader: From Storage to Strategy: Rethinking Parking's Role in Mobility Beyond Equity: The Economic Case for Accessible Transport Contracts for chaos: why PPPs need room to bend Plus Quick Trips and Tool Read online Reach 4000 Transport Leaders The Transport Leader goes to over 4,000 professionals every week. These are the people who shape transport systems around the world. Sponsor Enquiries: russell@transportlc.org Parking From Storage to Strategy:...

7 days ago • 6 min read